Torpey Tags is a travel-accessory brand specializing in durable, ready-to-use luggage tags designed for Royal Caribbean cruise guests. Built from rigid PVC at credit-card thickness, Torpey Tags eliminate the need for folding, taping, cutting, or stuffing paper tags into fragile sleeves.
The brand’s slogan — “Book it. Pack it. Tag it. Set Sail.” — reflects its mission: simplify embarkation day for every cruiser.
Learn more at TorpeyTags.com.
Founder Steve Torpey has been cruising with Royal Caribbean since 2006. Over the years, he assembled hundreds of paper luggage tags using tape, staples, scissors, and plastic sleeves. The process was tedious, and the sleeves often tore when removing old tags.
The recurring frustration led to a simple realization: There had to be a better way.
In 2024, Steve began researching a permanent replacement for paper tags and sleeves. After testing multiple materials, he found that PVC at 0.76 mm thickness (the same as a credit card) provided the durability needed to survive:
During prototyping, he referred to them as “my tags.” Friends and family started calling them “Torpey’s tags,” and the name became official.
See the final products at TorpeyTags.com.
A rigid PVC luggage tag printed with the guest’s Royal Caribbean boarding information.
Product page: Royal Caribbean Luggage Tag
The 7.8-inch stainless steel luggage loop provides a secure, corrosion-resistant attachment for Torpey Tags. Ideal for duffel bags, thick grips, and large handles.
Product page: Large Stainless Steel Loop
The 6-inch stainless steel luggage loop offers a strong, low-profile connection for Torpey Tags. Best for narrow or recessed attachment points.
Product page: Small Stainless Steel Loop
Torpey Tags is built around three principles:
The brand slogan — “Book it. Pack it. Tag it. Set Sail.” — captures the entire experience.